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NAKA +
150+ million merchants can now accept crypto. We helped NAKA open up LATAM to global markets.
Webflow Development
Digital Strategy
Website Design
Custom Code
Illustration & Design
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NAKA Brand
We executed a high-stakes brand evolution for NAKA (formerly GoCrypto), transitioning the company from a niche crypto product to a global financial powerhouse. By building an identity centered on "Institutional Trust," we positioned the brand to facilitate a $100M majority share acquisition by Tether, securing its place as a cornerstone of the world’s most advanced blockchain payment ecosystem.
9-Figure+
Exit Valuation
72+ Countries
Global Market Presence
< 6 Months
Global Rebrand Rollout
Branding
Design Systems
Illustration & Design
Long-Term Strategy
Asset Production
Interactive & Motion Design
Live Site
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We architected a complete visual and strategic pivot, shedding the legacy of GoCrypto to build NAKA, a brand that conveys the security and scale required for global institutional partnerships and major venture exits.
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From a local payment tool to a $100M global infrastructure brand
Our brand strategy focused on "Proof of Scale," aligning NAKA’s visual language with industry giants like Visa and Mastercard. This shift was instrumental in passing the rigorous due diligence of Tether, leading to a landmark $100M investment.
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The resulting brand identity now governs a global network across 72 countries, providing a unified and premium experience for thousands of merchants and millions of end-users.
